In H2 of CY2016, when Reliance Jio opened the floodgates of it's pan-India 4G service, the situation in Indian Telecom market was way different that what it is today, both on the customers side as well as operators side.
On the customers side, we were used to recharging with 1 GB or 2 GB or 5 GB Data plans, which would be used over a month or more. And for calling we used to recharge for talktime and rate cutters and would be cautious about the minutes we use spend speaking on the phone or the Data that we consume.
On the Operators side, the Top-3 players back then; namely Airtel, Vodafone and Idea; held around 80% market share, while the smaller players like BSNL, RCom, Tata Tele, Aircel & Telenor, held the remaining 20% amongst themselves. The Top-3 players were generating big profits every quarter and reported healthy growth Q-o-Q, while the smaller players were either in losses or just about managing to cover their costs.
We are now in the middle of 2019 now, i.e. about 30+ months since the launch of Jio's 4G services. There are just 4 players in the market. Vodafone & Idea, which were the No.2 & No.3 players back then, have merged to become the No.1 now. Airtel, which was the No.1 player back then, is now No.2, after having taken over the Spectrum or Operations of Telenor, Aircel and Tata Tele. But they both are rapidly losing market share to Jio. By now Jio has probably overtaken Airtel to become No.2 operator in India and could overtake Vodafone Idea in the next few months to become No.1.
And we, the customers, no longer measure the minutes we spend talking on the mobile. Neither do we bother too much about the amount of Data we consume watching & downloading videos and other stuff on the internet. And we are now spending a fraction of what we used to spend for the measured use of wireless services that we were accustomed to.
Now it all boils down to how well Airtel and/or Vodafone Idea pull up their socks and start holding their fort in terms of Subscriber and Revenue market shares. In the initial few quarters of Jio's launch the rate of market share shift from these two players to Jio was very fast. But with every passing quarter, the shift is slowing down. Airtel as well as Vodafone Idea lagged Jio by a huge margin in terms of 4G network coverage & Data handling capacity. With every passing quarter, they are trying to catch up with Jio's reach by a few percentage points.
Even though both Airtel and Vodafone Idea each have nearly 300 million or more subscribers on their networks, nearly 60 to 70% of those are still on the 2G or 3G networks. And most of these are now using their Airtel or Vodafone Idea Sim as their secondary Sim cards and have taken a Jio connection as their primary sim card. Jio on the other hand is a 4G-only network and hence nearly 85% of it's subscriber base, that is registered on VLR (Visitor Location Register), is generating healthy revenue for the company. Compared to that, only about 35 to 40% of official subscriber bases of Airtel and Vodafone Idea are actually generating healthy revenues for the companies and most of the rest are just doing the Validity recharges.
In order to study the progress of Airtel and Vodafone Idea, I have decided to keep a track of the Q-o-Q progress of their 4G subscriber bases and the Total Data Volume handled by their networks. The first chart alongside represents the 4G subscriber numbers for both operators at the end of each quarter, starting from #Q1FY19. As we can see, both Airtel & VodafoneIdea were neck-to-neck for Q1 and Q2, but during the next 2 quarters, Airtel has pulled ahead of VodafoneIdea. From about 57.4 million 4G subscribers in #Q1FY19, VodafoneIdea has seen it increase to 80.7 million in #Q4FY19. During the same period, Airtel's 4G subscriber base has increased from 58.3 million to 86.8 million.
The possible reason for VodafoneIdea falling behind in the last 2 quarters is the merger taking place at the end of August 2018. Since then the merged company has started to remove duplicate network sites across the country in order to cut down on operating costs. These removed network equipment will now be used to expand the network coverage to more regions across the country. The company is also combining the spectrum holdings and launching it's network with much higher capacity than before. The effects of these network transitions should start reflecting in the 4G subscriber numbers in the second half of the current fiscal onwards.
Coming to the Total Data Volume handled by the networks of the two operators, the picture is quite similar to that in the 4G subscriber bases. Airtel had a small lead over VodafoneIdea in #Q1FY19. But it's lead has now expanded to a significant level by #Q4FY19. I am expecting this trend to start reversing and VodafoneIdea's numbers start closing the gap with Airtel's numbers from #Q3FY20 onwards.
I will try and bring Quarterly comparison updates to check the progress of these two operators. This will help us to see which one of the two is actually facing the Jio onslaught better. As of now, it is Airtel which is performing better than VodafoneIdea for sure.
On the customers side, we were used to recharging with 1 GB or 2 GB or 5 GB Data plans, which would be used over a month or more. And for calling we used to recharge for talktime and rate cutters and would be cautious about the minutes we use spend speaking on the phone or the Data that we consume.
On the Operators side, the Top-3 players back then; namely Airtel, Vodafone and Idea; held around 80% market share, while the smaller players like BSNL, RCom, Tata Tele, Aircel & Telenor, held the remaining 20% amongst themselves. The Top-3 players were generating big profits every quarter and reported healthy growth Q-o-Q, while the smaller players were either in losses or just about managing to cover their costs.
We are now in the middle of 2019 now, i.e. about 30+ months since the launch of Jio's 4G services. There are just 4 players in the market. Vodafone & Idea, which were the No.2 & No.3 players back then, have merged to become the No.1 now. Airtel, which was the No.1 player back then, is now No.2, after having taken over the Spectrum or Operations of Telenor, Aircel and Tata Tele. But they both are rapidly losing market share to Jio. By now Jio has probably overtaken Airtel to become No.2 operator in India and could overtake Vodafone Idea in the next few months to become No.1.
And we, the customers, no longer measure the minutes we spend talking on the mobile. Neither do we bother too much about the amount of Data we consume watching & downloading videos and other stuff on the internet. And we are now spending a fraction of what we used to spend for the measured use of wireless services that we were accustomed to.
Now it all boils down to how well Airtel and/or Vodafone Idea pull up their socks and start holding their fort in terms of Subscriber and Revenue market shares. In the initial few quarters of Jio's launch the rate of market share shift from these two players to Jio was very fast. But with every passing quarter, the shift is slowing down. Airtel as well as Vodafone Idea lagged Jio by a huge margin in terms of 4G network coverage & Data handling capacity. With every passing quarter, they are trying to catch up with Jio's reach by a few percentage points.
Even though both Airtel and Vodafone Idea each have nearly 300 million or more subscribers on their networks, nearly 60 to 70% of those are still on the 2G or 3G networks. And most of these are now using their Airtel or Vodafone Idea Sim as their secondary Sim cards and have taken a Jio connection as their primary sim card. Jio on the other hand is a 4G-only network and hence nearly 85% of it's subscriber base, that is registered on VLR (Visitor Location Register), is generating healthy revenue for the company. Compared to that, only about 35 to 40% of official subscriber bases of Airtel and Vodafone Idea are actually generating healthy revenues for the companies and most of the rest are just doing the Validity recharges.
The possible reason for VodafoneIdea falling behind in the last 2 quarters is the merger taking place at the end of August 2018. Since then the merged company has started to remove duplicate network sites across the country in order to cut down on operating costs. These removed network equipment will now be used to expand the network coverage to more regions across the country. The company is also combining the spectrum holdings and launching it's network with much higher capacity than before. The effects of these network transitions should start reflecting in the 4G subscriber numbers in the second half of the current fiscal onwards.
I will try and bring Quarterly comparison updates to check the progress of these two operators. This will help us to see which one of the two is actually facing the Jio onslaught better. As of now, it is Airtel which is performing better than VodafoneIdea for sure.
No comments:
Post a Comment