Indian car market is quite funny. We have over 10 car manufacturers selling their products in the Indian market, where we see monthly sales of around of 2.2 lakh units. But about 65% market share is held by the Top-2 manufacturers. Maruti Suzuki Ltd being the dominant player with market share swinging between 45 to 50% and Hyundai Motors India Ltd is a distant 2nd with market share between 16 to 18%. Toyota & Volkswagen, who are fighting for the No.1 spot in the Global Car market, are at No.5 & No.8 respectively in India with market share of around 5% and 2.4% respectively.
Have a look at the table alongside. Maruti Suzuki has managed to increase it's market share from 45.5% in Q1 of this calendar year to over 49.3% in the first 2 months of Q3. Launches of New Dzire, Celerio Diesel, S-Cross and Ciaz SHVS in the recent months have clearly help boost the numbers. In case of Maruti Suzuki, the Alto, Dzire and Swift are the Top-3 models contributing about 55 to 60% of it's monthly volumes.
Hyundai India too had one big bang launch couple of months ago, that of the SUV Creta. It's said to have a huge order backlog and the company is trying it's best to convert most of the orders into sales, before the competition reacts. For the company, Elite i20, Grand i10 and Creta are currently the Top-3 models, contributing about 70% of the company's monthly sales. It's other products like Eon, Xcent and Verna have seen lackluster sales in the recent months.
Honda was the other manufacturer with a new launch in the recent few months. It's premium hatchback Jazz was relaunched and is doing decent numbers. But the car maker seems to have issues with it's manufacturing capacity and not able to despatch more vehicles. Still Honda managed to grab the No.3 Rank from Mahindra in the recent months.
Mahindra's overall sales have been dwindling gradually. But the company has just launched a new compact SUV at an attractive price point and hopes to inch back some market share which it had lost in the recent months. The company also has another 2 products, which could be launched in the next 4-6 months, one of them being aimed at the hatchback segment, but is a super-compact SUV. It will be an interesting product to watch.
Toyota & Tata Motors are fighting for the No.5 rank, but they could have two new challengers soon in the form of Ford and Renault. Ford has launched it's compact sedan last month and will be launching a hatchback based on the same platform soon. Together these 2 products can do handsome numbers and bring Ford to the No.5 fight. Renault has showcased it's Alto-competitor Kwid this month and deliveries are expected to start next month. Going by the reviews, Renault will be finding it tough to meet the demand for this car, if it manages to price it in the bracket it has promised. In the recent months, Renault & Nissan have been badly hit because of Hyundai Creta launch, which directly affected sales of Duster and Terrano. Mahindra's new launches will further aggravate the problem for them. Kwid is their one big hope for garnering good volumes.
Volkswagen group is doing steady with regular updates to their existing models. No big change expected soon.
 |
| Market shares as per despatches data declared. |
Hyundai India too had one big bang launch couple of months ago, that of the SUV Creta. It's said to have a huge order backlog and the company is trying it's best to convert most of the orders into sales, before the competition reacts. For the company, Elite i20, Grand i10 and Creta are currently the Top-3 models, contributing about 70% of the company's monthly sales. It's other products like Eon, Xcent and Verna have seen lackluster sales in the recent months.
Honda was the other manufacturer with a new launch in the recent few months. It's premium hatchback Jazz was relaunched and is doing decent numbers. But the car maker seems to have issues with it's manufacturing capacity and not able to despatch more vehicles. Still Honda managed to grab the No.3 Rank from Mahindra in the recent months.
Mahindra's overall sales have been dwindling gradually. But the company has just launched a new compact SUV at an attractive price point and hopes to inch back some market share which it had lost in the recent months. The company also has another 2 products, which could be launched in the next 4-6 months, one of them being aimed at the hatchback segment, but is a super-compact SUV. It will be an interesting product to watch.
Toyota & Tata Motors are fighting for the No.5 rank, but they could have two new challengers soon in the form of Ford and Renault. Ford has launched it's compact sedan last month and will be launching a hatchback based on the same platform soon. Together these 2 products can do handsome numbers and bring Ford to the No.5 fight. Renault has showcased it's Alto-competitor Kwid this month and deliveries are expected to start next month. Going by the reviews, Renault will be finding it tough to meet the demand for this car, if it manages to price it in the bracket it has promised. In the recent months, Renault & Nissan have been badly hit because of Hyundai Creta launch, which directly affected sales of Duster and Terrano. Mahindra's new launches will further aggravate the problem for them. Kwid is their one big hope for garnering good volumes.
Volkswagen group is doing steady with regular updates to their existing models. No big change expected soon.
No comments:
Post a Comment